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Self-serve ads and the rise of DIY advertising
In the end, brand building will bifurcate into two camps: the automators and the humanizers. We call this the post-Amazon world.
Randy Komisar • I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
The difference in margin between e-commerce and advertising has become a much bigger story than Amazon: everyone from Uber to Walmart to Instacart is pushing into ‘merchant media’, and hiring at scale:
Benedict Evans • TV, merchant media and the unbundling of advertising — Benedict Evans
Those of us who spend our careers analyzing businesses tend to see these types of massive behavioral shifts from a business-first perspective, but what does this look like for consumers?
SparrowAdvisers • The Rule of Threes: The subscription economy from a consumer’s perspective
The distribution channels that underpinned the rise of today’s Internet giants have dried up. Google, Facebook, and Amazon serve as a triopoly that dominates online advertising. The three accounted for 90% of US digital advertising in 2020, up from 80% in 2019. The arbitrage that once existed on these platforms has more or less disappeared and CPMs... See more
Talia Goldberg • Distribution and conversion models for consumer startups
John Battelle's Search Blog Marketers Have Given Up on Context, And Our National Discourse Is Suffering
John Battellebattellemedia.com
