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Self-serve ads and the rise of DIY advertising
Steve Boehler on LinkedIn: Great table on US ad spend trends by holdco, indies and brand direct…
linkedin.com
Of course, that model didn’t scale well, so retailers adopted a single-to-many concurrent approach. Ads became prominent and one-size-fits-all messaging appeared in stores.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
