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Self-serve ads and the rise of DIY advertising
As all this was going on, this new approach to market growth and customer acquisition—one that discarded the old model of big marketing budgets and unscientific, unmeasurable tactics in favor of more cost-effective, consistent, and data-driven ones—was spreading across Silicon
Morgan Brown • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Synthetic data is as good as real – next comes synthetic strategy
marketingweek.com
Consumer demand for smaller scale and human-crafted versions of everything will grow in an AI world. While the future of work might lend itself to small business creation, let’s ****not forget the demand side of the equation. We are going to crave artisanal and story-driven sources and experiences. Why? As every big company floods the zone of our a... See more