They think that by spending more money, they’ll automatically make it back instantly. Unfortunately, that’s rarely the case.

“Facts over feelings, Erin,”

Amazon ads weren't an overnight success kind of platform, but plenty of authors grew pretty frustrated if they didn't see some excitement within a few days.

Divide the Number of Clicks by the Number of Sales/Reads

"It's not going to be every five minutes. But you can't leave the ads to their own devices either. Look, you have kids, right?" "As far as I know, I have three," she said. "What would happen if you left them alone in the house for a week, completely to their own devices?" A smile almost formed on her lips. "I don'

By focusing your attention on fewer things, you'll avoid distractions and make progress more quickly than you would have otherwise.

A grin crept across her face. “It means the ads are working. The ads are working… and you may not be entirely full of crap!” “These calls are very motivational for me, Erin,” I teased her. “I really should be paying you.” She laughed. “Sorry, not sorry.

Despite sticking with low bids, she and her husband bought into Amazon ads without bidding higher than 40 cents. Through hundreds of campaigns set up over months of work, she was able to grow beyond $8,000 to over $18,000 a month consistently in royalties.

"So, you're telling me this number that most of the author world uses to figure out if their ads work… is broken?"