Self-Publishing with Amazon Ads: The Author's Guide to Lower Costs, Higher Royalties, and Greater Peace of Mind

2. Throwing Tracked Sales & Tracked KENP a Bone While I often harp on the importance of ignoring the sales column on the ad dashboard (a.k.a. tracked sales), it's even more telling when you have the best of both worlds. If you're getting tracked sales and tracked KENP from your ads and you're seeing royalties go up, you can be confident your campa

The majority of authors running into these profitability problems ignore them and keep advertising the same book no matter what the numbers say. Doing what you’ve always done will likely lead to the same results, so it’s usually a more profitable course to make some kind of change.

To give yourself the best chance of long-term publishing achievement, you'll want to spend less money whenever you can. This means keeping your ads profitable through optimized conversion rate (coming in a later chapter) and through lower bids on your ads.

when it comes to keyword ads, we recommend creating five to ten ads per week, focusing mostly on keyword ads for your most profitable book. You can use about 100 to 150 keywords for each of the keyword ads you gather during your weekly research session.

The goal is to bring the elements of your sales page more in line with what readers expect in your genre.

hadn’t seen a profit in nine years reaching $1,000 in royalties a month,

You might need to get a new cover, title, subtitle, blurb, and rework the Look Inside preview.

I noticed my number of impressions and clicks triple overnight without an improvement in royalties or sales rank. When I looked into the offending ad, I discovered that the culprit was the keyword "Spiderman" that had blown up in conjunction with the first Tom Holland Spider-Man movie.

as of the writing of this book, paying for a click with Amazon ads is one of the best deals in self-publishing.