Self-Publishing with Amazon Ads: The Author's Guide to Lower Costs, Higher Royalties, and Greater Peace of Mind

“Most authors experience normal ups and downs. There are no guarantees here. We have no way of knowing if next month will be $300 or $1,300,” I said.

“Facts over feelings, Erin,”

As the son and grandson of a trio of teachers, I wondered how often my parents and bubbie had to help a student exit an emotional spiral.

2. Do you make it easy for readers to immediately go to your next book at the conclusion of your story? If not, put a back matter edit on your to-do list for the next week.

“Is it too early in the morning to remind you that the sky probably isn’t falling?” I asked.

None of these results came quickly, as good things take time (and great things take even longer).

We recommend starting your bids even lower in international territories than you do in the U.S. Rather than starting at 39 cents, you can often get these ads going for less than 20 cents (or the monetary equivalent of less than 20 cents) as your bid. In some of the territories without as large an audience, you may even be able to find clicks below

But let’s say you’ve read my disclaimer and you still want to try it. We recommend you stay in just one territory (and usually only the U.S.) until you’re at least making $100 in profit per month. Once you’ve hit that mark, we suggest expanding to one more territory maximum. Why shouldn’t you run ads to all potential ad territories all at once? Fir

bids. We recommend that even at this stage of the game, you try to keep bids below 39 cents for a series starter (34 cents for standalone and 15 cents for children’s or low content)