Creativity arises from making new connections—contemplate unexpected things together. Don’t wait for moments of inspiration to strike. Creativity is a muscle; exercise it. There’s a logic to creativity: find what works for you, break it down, and you have a process that can serve you forever. Unstructured freedom is the enemy of true creative

Think of a task that you don’t want to do right now, and ask what would it look like if it were fun? Could you do it in a different way? Could you add music, or a sense of humour, or get creative? What if you set out to do the task with friends, or promised yourself a treat at the end of the process?