Seeing What's Next: Using the Theories of Innovation to Predict Industry Change

Integrate to improve what is “not good enough” (speed, customization, and convenience) and out-source what is “more than good enough” (the computer’s architectural design).

the belief that decisions should be grounded in solid analysis of data.

Therefore, the theory suggests that companies ought to outsource activities that don’t influence the characteristics of a product or service that customers deem (or will deem) most critical. Specialists can better optimize those pieces of the value chain.

because a theory is a statement of what causes what, and why.