Those simulations – played out over thousands of iterations, millions of transactions, and billions of dollars – tell us that greed can be good, that speculation can serve a purpose, that memes have value, and that people are willing to spend money to be part of something bigger than themselves (particularly if there’s the potential for a return).

But the thing is, more and more of life is structured like a game. Increasingly, corporations, institutions, governments have begun to understand how powerful this way of transforming and shaping our agency, our behavior is. And so social media is structured like a game. Our school and work lives are structured around points, ratings, grades,... See more

Companies that exploit our gameplaying compulsion will have an edge over those who don’t, so every company that wishes to compete must gamify in ever more addictive ways, even though in the long term this harms everyone. As such, gamification is not just a fad; it’s the fate of a digital capitalist society. Anything that can be turned into a game

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