The first kind (Preparation), which will comprise three or four days of each week, are the days when you get things off your plate or clear the deck. I call these Preparation days because they are designed to enable you to do something else. These are full of all the little things that won’t change your life but must get done anyway. You’ll do 20 o

No middle ground: free to prospects … or high fees to clients.

If you are at the outset, just building your practice, maybe have another (even part-time) job to make enough money to fight off starvation and retain your expert posture. Or save up enough money before kicking it off publicly so that you don’t panic.

The idea is to divide your week into three kinds of days. The first kind (Preparation), which will comprise three or four days of each week, are the days when you get things off your plate or clear the deck. I call these Preparation days because they are designed to enable you to do something else. These are full of all the little things that won’t

it’s your job to know which tools—in which order—to apply in solving that for them.

The better your positioning, the easier it is to give insight away.

If you tend to get annoyed at something in particular or regularly dismissive of something else, you have to know that about yourself so that your observations are not skewed.

One of the things that impactful experts do is make connections between disparate areas of knowledge. They see things in one field and apply them in another. Useful nuggets of insight are buried everywhere.

Your job is not to help them care. Your job isn’t even to create change. Your job is to correctly assess a situation and then give clients the very best possible tools to effect change on their own.