Searches: Selfhood in the Digital Age

Here, consciousness is doubled once through the gaze of the dominant culture and then redoubled as the algorithm’s fun-house mirror amplifies the ideals conveyed through that gaze. With search, it happened to information; with commerce, it happened to products; with social media, it happened, finally, to our selves. If technological capitalism can

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“It’s sort of like, how do I see myself in the world, how do I understand my place in the world?” she told me later. “I understand that it’s a systematic, seismic problem—capitalism—and I’m not going to undo Jeff Bezos’s empire. I don’t think that the point is that it’s going to change. I think the point is more, for me, this belief that these smal

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