Search is dead — long live curation

The search experience on the internet is dying. Google is no longer trying to organize the world’s information. It’s just scraping it, stealing it, and serving an AI generated mashup of everything it steals from human creators in an effort to keep people on the first page of search results, because that’s where their ads are and where they make the

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I suspect billions of people will be happy to receive their answers to complicated queries directly on the search results page, uninterested in where the information comes from, so long as it’s accurate enough.

But to everyone who depended even a little bit on web search to have their business discovered, or their blog post read, or their journalism... See more

Human curation might reemerge...

The internet is overflowing with content, making the search for specific topics (especially niche or less popular ones) a daunting task.

This challenge isn't new—it dates back decades. Initially, we turned to trusted human curators for guidance, with platforms like fark.com serving as go-to sources for discovering wo... See more

The next Google will look nothing like Google. While there is a big opportunity for companies like DuckDuckGo or Neeva that primarily compete on a single vector (e.g. privacy) but otherwise replicate the Google experience, I am excited about those creating a new, more engaging, personal, and contextualized search experience. This may look like a si... See more

the future of content curation will reduce the friction of search and reduce the self-education required to navigate the internet.