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trade-offs in styling and in the cost of everything it sells. IKEA’s designers are given very specific targets with clear constraints: design a coffee table for a given product line that will sell for $30. Here’s where you see some sharp trade-offs. You can have good design at low cost, but there is no way you can have, for example, a $30 coffee ta
... See moreJoan Magretta • Understanding Michael Porter: The Essential Guide to Competition and Strategy
Today’s perma-class of renters moves more frequently than ever before (inevitably to smaller apartments), and on moving day the sidewalks are transformed into a rich bazaar of objects significant for ugliness studies. We stroll past discarded pottery from wild sip ’n’ spin nights; heaps of shrunken fast fashion from Shein; dead Strategist-approved ... See more
Market research: A glance into the strategy of DTC furniture brand Article
Cara Salpiniretaildive.com
In his textbook Early Retirement Extreme, the Danish astrophysicist Jacob Fisker points to another transformative technology: online secondhand markets. Most people don't appreciate that you can not only buy stuff dirt-cheap online, you can also store your stuff for free. Think of eBay and Craigslist as enormous virtual storage warehouses, filled w
... See moreRichard Meadows • Optionality: How to Survive and Thrive in a Volatile World
chairs are to be sat on. man does most of his work sitting down, and recently he has also moved about sitting down, we sit in the car, the aeroplane, the bus, the train. but if someone were to look for a seat for his car at the furniture fair in milan or cologne he wouldn’t find one.
today’s designer is not interested in better sitting, but in the
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