Scott Forstall: Just the iPhone stuff (14 minutes)

Mike’s team had been charged with developing a simple way to turn a home movie into a DVD, an app that would later show up as iDVD (one of the iLife apps). He and a partner worked hard to develop their ideas for an interface that would be user-friendly enough for Steve, and prepared to share their work with him by creating all kinds of sample scree

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As usual Jobs pushed for the purest possible simplicity. That required determining what was the core essence of the device. The answer: the display screen. So the guiding principle was that everything they did had to defer to the screen. “How do we get out of the way so there aren’t a ton of features and buttons that distract from the display?” Ive

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