Scorecard Marketing: The four-step playbook for getting better leads and bigger profits
Daniel Priestleyamazon.com
Scorecard Marketing: The four-step playbook for getting better leads and bigger profits
Tension sets the scene for a sale to be made; a path of least resistance creates the action.
Daniel Priestley • Scorecard Marketing: The four-step playbook for getting better leads and bigger profits
Secretly, what your customers want from you is a path of least resistance, because it is the most reliable, quick and easy method to move from where they are now to where they want to be.
Daniel Priestley • Scorecard Marketing: The four-step playbook for getting better leads and bigger profits
The product-for-prospects is a packaged-up way for people to connect and learn about what you do.
Daniel Priestley • Scorecard Marketing: The four-step playbook for getting better leads and bigger profits
Having a series of simple, indirect questions to ask can be a powerful way to wake up the dormant frustrations or desires in those your business could help.
Daniel Priestley • Scorecard Marketing: The four-step playbook for getting better leads and bigger profits
It seems counterintuitive but when a customer is already actively looking for a product, they are harder to sell to, not easier. People who are actively looking for something have already made up their minds and they have often set their budget.
Daniel Priestley • Scorecard Marketing: The four-step playbook for getting better leads and bigger profits
An entrepreneur’s job today is not about the means of production, it’s about the means of distribution. The fortune doesn’t go to the person who can make something, it goes to the person who can sell it.