added by sari · updated 2y ago
Scarcity as an API
- Dopamine Labs, later called Boundless, provided a behavioral change API. The promise was that almost any app could benefit from gamification and the introduction of variable reward schedules. The goal of the company was to make apps more addictive and hook users.
from Scarcity as an API by Mario Gabriele
sari added 3y ago
- If we accept that scarcity drives status if correctly applied, and that humans will change their behavior and open their wallets to attain status, creating it reliably and repeatedly should be valuable.
from Scarcity as an API by Mario Gabriele
sari added 3y ago
- What would Scarcity-as-an-API look like?
from Scarcity as an API by Mario Gabriele
sari added 3y ago
- Like Dopamine Labs, a Scarcity API would likely be net-evil. But it could be a big business. What if a new software company could programmatically “drop” new features only to users with sufficient engagement, or online at the time of an event? What if unique styles could be purchased only in a specific window of time?
from Scarcity as an API by Mario Gabriele
sari added 3y ago
- In some instances, scarcity produces status. The "drop" is one mechanism to create scarcity that has had a profound cultural effect in apparel and beyond. Going forward, we may see such practices used by software companies, potentially opening the door for "programmatic scarcity."
from Scarcity as an API by Mario Gabriele
sari added 3y ago
- We may live in an age of abundance, but with our sense of self tied to the proprietorship of rivalrous assets, scarcity will need to exist. Even if we must code it ourselves.
from Scarcity as an API by Mario Gabriele
sari added 3y ago
- As tech and culture further co-mingle, we should expect more startups to follow MSCHF’s lead, using drops to win attention. In the process, programmatic methods may rise to contrive scarcity reliably, at scale, online.
from Scarcity as an API by Mario Gabriele
sari added 3y ago