In times where economic anxiety is shaping consumer behavior and social media platforms serve as cultural courts, brands must take a more active, transparent, and culturally responsive approach to defending their value. It’s no longer enough to rely on heritage, legacy, or high price tags alone. Consumers—especially Gen Z and younger... See more

Many zoomers entered the workforce during the pandemic-affected economy. Naturally, this has major consequences for social attitudes about work --- and the viability of performing labor in times of crisis.