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DTC Essential Oil brand: It’s time for essential oils to have a glow-up. A great DTC play would be to make them feel cool, curated, and quality-controlled, removing the need to ask your weird aunt who works for an essential oil MLM scheme or step foot in the overwhelming supplement aisles of a Whole Foods.

Right now, though, there’s no great way to showcase and validate this ability. As an early-fan, you want to be able to visibly signal your support and maybe even benefit from it.

Voice synthesis technology may be the solution. A new startup would help existing podcasters create “voiceprints” based on existing content. Then, within the system, advertisers could bid to target anonymized individuals based on their demographics but divorced from the podcast they were listening to. Staking creators: creators to serve as curators... See more

Personalized podcast ads: Canned advertisements do exist and can be inserted dynamically. But host-read ads remain the gold standard. Given that fact, how can we combine the dynamism of programmatic ads with the intimacy of host-read ones?

I’d like to see a credential management system that solves this problem, making it as easy to share access to infrastructure as it is to give “Comment” or “Edit” access on a Google Doc.