Scaling Creative Operations

Two strong creative driven brand personas are emerging. Brands as guides, and brands as entertainment. The third, more cursed persona to be aware of, is brands as views.

• Brands as guides help consumers navigate challenges and subcultures, focusing on learning and enablement as a core for sales.


• Brands as entertainment tell their story, or fiction

... See more

Brands who have found resonance with their ideas are “Multi-Platform Narrative Threading” - and telling different but overlapping versions of their story on different social networks, such that fans that are reached across different mediums begin to get a bigger, more holistic view, and feel truly in on the brand story in ways that have never befor... See more