You need to focus on what’s good for YOUR brand and stop worrying about what everyone else is doing.

I can’t remember the exact year, whether it’s 2017 or 2018, but it is estimated that there were $4.6 trillion worth of goods left in online shopping carts that year.

Your best buyers will be the ones who love your emails and those are the only people who really matter.

If all you ever do is send discounts, people become blind to them. And eventually, they don’t buy unless they see a discount. We call that living in “Discount Hell.” If your business doesn’t discount very often, the one or two times when a discount comes into your subscriber’s inbox, they will act on it. It’s going to be that much more powerful.

Industry statistics also say that 70% of shopping carts are abandoned.

You should always include an offer as a ride-along with that email. A lot of times, these emails will get 50% to 90% opens because everyone looks for their order confirmation.

Facebook, Google, YouTube, or Instagram. Obviously, these are very good channels for acquiring customers, but you deepen and further that relationship through email. That’s where each customer’s lifetime value is built. That’s where there are opportunities to recoup even more of your investment from your ad spend. If you have to pay to make a sale

An email has no acquisition cost because you’ve already paid for that customer. You might have paid to acquire these customers two or three years ago - and you can still market to them all the time without having to pay another acquisition cost.

If you write interesting copy, so that people can connect with the content and stories and messaging, you’re always going to get a much higher readership over time. You’ll get much more retention and customer loyalty with your email marketing.