Say Hello to Stir

First, as Sean O'Neill wrote, the “ability to propagate a viewpoint at scale is a new function in financial markets, and it is a big deal.” Firms like a16z are building media platforms. Individual VCs are present on Twitter, podcasts, and YouTube. Their ability to shape and amplify the narrative around portfolio companies can affect hiring, availab... See more

Yet, some rebundling is already underway. It’s exhausting for a single creator to maintain a Twitch channel or Substack newsletter at scale. As their audience grows, creators might recruit a small team to edit their content and moderate their community. They might also own a live channel or newsletter with other creators to split the work.

This is an answer to the individualism of the creator economy.

Creators lead the way. Many members of this movement built their reputation as creators, amassing large audiences in the process. This influence has been translated into securing allocation in competitive rounds. Those that tell powerful stories about their portfolio businesses can drive remarkable results.