It’s an entrepreneurial trope, and a tired one, to believe that I should maximize every aspect of launching . Most everybody who's been in my shoes heralds events as the best way to get people in the door, which is another way of saying that events are the best way to make money. Money is important, sure, but I’ve generally found it to be a shitty... See more

The plan is to slow down until you have a strong foundation and product-market fit, and then you pump the pedal," she says. "It’s about knowing when to scale — we could take all of the money we’ve raised and buy Instagram ads and put a ton of paid media behind growing memberships, but that would defeat the purpose of the long-term game we want to... See more