Sample, Sample, Sample - By Guy Kawasaki
To me, marketing is about values. This is a very complicated world, it’s a very noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. And so we have to be really clear on what we want them to know about us.
Now, Apple—fortunately—is one of the half a dozen best brands in the whole world. Right up
Ken Segall • Insanely Simple
Imagine your customer at a dinner party. Someone asks them about that new tool they've been raving about. Do they: A) Launch into a feature comparison ("Well, it's 40% faster than X and has better integrations...") B) Tell a story about who they've become ("I used to be the person drowning in Slack notifications. Now I'm the person who actually... See more