Same Cart, Different Price: Instacart’s Price Experiments Cost Families at Checkout - Groundwork Collaborative
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Same Cart, Different Price: Instacart’s Price Experiments Cost Families at Checkout - Groundwork Collaborative
To determine if Instacart is experimenting with pricing, and if so, just how costly it is for shoppers, Groundwork Collaborative, Consumer Reports, and More Perfect Union conducted an independent experiment involving 437 shoppers in live tests across four cities.