Samantha Leal on LinkedIn: There are 3 key moments that will make or break your user retention rates:… | 15 comments

So another important element of long-term retention is figuring out how to move your users along a learning curve. This developmental process—called ongoing onboarding—is similar to how you would learn any subject, such as an instrument or language or technical skill: by starting with small, simple objectives and then building on your mastery incre... See more

TIP! The aha moment should be measurable in a quantitative way. Plus, your aha generally cannot be reflected by a simple vanity metric. So, for example, this cannot be just a ‘login’ or ‘view’ action. Just because you log in or view something, doesn’t mean you’ve received value.

How you design for the ‘Aha’ moment is by providing a blend of information & personalization to get the user to the activation metric. The ‘Aha’ moment can happen at any point within the product, but your goal as a designer, PM, or engineer is to make that point come as soon as possible.

The path to building enduring businesses will require fixing the retention problem and generating deep enough value for customers that they stick and become daily active users.