Samantha Leal on LinkedIn: There are 3 key moments that will make or break your user retention rates:… | 15 comments
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Saved by Danielle Vermeer
Samantha Leal on LinkedIn: There are 3 key moments that will make or break your user retention rates:… | 15 comments
Samaneh Dehghanpour on LinkedIn: #ux #uxui #uxdesign #userexperience | 24 comments
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“The best founders I see define the beginning of onboarding (i.e. the first impression) at the very top of their marketing funnel. The end of onboarding (i.e. activation) is the moment you’ve provided enough value that you are likely to have gained a returning user. Analyze your usage data and find out what it takes to get there—that’s the end of y... See more
Mixpanel Team • Article
TIP! The aha moment should be measurable in a quantitative way. Plus, your aha generally cannot be reflected by a simple vanity metric. So, for example, this cannot be just a ‘login’ or ‘view’ action. Just because you log in or view something, doesn’t mean you’ve received value.
Elena Verna • I bet you are doing product activation all wrong.
There are three moments that matter the most to measure onboarding success: When users complete the signup process. When users experience the value of a product for the first time. When they begin to use it consistently.