Given the unpredictability of these market trends, the only sensible approach is to embrace uncertainty and build your strategy around it. Your efforts must be geared toward relentless experimentation so that you can discover opportunities as soon as they emerge.

Steve Jobs’s valedictory injunction to students to ‘stay hungry, stay foolish’ probably contained more valuable advice than may be apparent at first glance. It is, after all, a distinguishing feature of entrepreneurs that, since they don’t have to defend their reasoning every time they make a decision, they are free to experiment with solutions tha