Salesforce: Business Breakdowns Research

- Predictable revenue consumer SaaS economics with LTV of $120 at 2-3x of $40 CAC

An enormous percentage of the successes in the last couple decades of B2B software have come from unbundling Excel, and we suspect that many of the next couple decades’ biggest winners will be Inspired by Excel.

I think of enterprise software in two general periods: BS and ASS (Before Salesforce and After Salesforce’s Success).

- Millennials are taking the reins in legacy industries and hate clunky, offline workflows.