Salesforce: Business Breakdowns Research

(organically and via M&A) into a large-scale multinational.

Marc Benioff originally trademarked the phrase “App Store” but in good faith he gifted it to Steve Jobs as gratitude for support over the years.

Cloud + SaaS pioneer: Salesforce was one of the first businesses to offer its products on its own servers. No need for on-premise installations, CDs or floppy disks. The company branded it “No Software” because software installations had such negative connotations. As we know, it has since sparked a monsoon of cloudbased SaaS businesses.

that M&A is probably the best possible use of an incumbents cash flow: plugging an innovative product into an existing distribution channel instantly increases the value of that product.”

90% of the Fortune 500 use Salesforce. The business has 150,000 customers.

Cornered Resource: A large part of Salesforce’s growth can be traced back to its incredible team and leadership. Marc Benioff identified the problem, formed the company in 1999, and has grown the business

Acquisitions: The company has used M&A as an important growth tool. As per Ben Thompson’s about their Slack acquisition, “the fact that the company “buys growth” is often held up as a criticism, but the truth is