rw-embedded-content[https://www.nytimes.com/interactive/2025/03/07/style/gen-z-trend-cycle.html]
Ssense 2024 trend report
Tina He • Vibecore: the economics of authenticity

The digital obsession with cores—used as a suffix that basically denotes a kind of style—began back in 2013, when the term normcore was first coined by trend forecasters K-Hole as a philosophy of fashion. They posited that the chronically online were competing for virality and uniqueness, and as a result, both were harder to come by. Enter... See more