You can: Visit http://LeanCanvas.com and create your online canvas there. Create a version in PowerPoint or Keynote. Sketch a canvas on paper. The important thing is to share your Lean Canvas with at least one other person when you are done.

building a continuous customer feedback loop throughout the product development cycle

incremental build of the Lean Canvas

Douglas Hubbard’s book,

Later, you’ll see how this UVP evolved significantly after just a few customer interviews.

First sell manually, then automate.

Although there is a lot of science around pricing, pricing is more art than science. For a great primer, I highly recommend getting a copy of Neil Davidson’s free ebook on software pricing, Don’t Just Roll the Dice.

Product risk Getting the product right Customer risk Building a path to customers Market risk Building a viable business

value propositions