
Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))

using smaller, faster iterations for testing a vision.
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
My tool of choice is an incremental build of the Lean Canvas delivered on an iPad (or paper). I start with a blank canvas and incrementally reveal parts of the business model as I walk through
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
Israel and
Devote 20% of your time to setup, 80% to conversation.
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
You can: Visit http://LeanCanvas.com and create your online canvas there. Create a version in PowerPoint or Keynote. Sketch a canvas on paper. The important thing is to share your Lean Canvas with at least one other person when you are done.
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
systematically tested, in order of highest to lowest risk.
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
You have to first sell your product yourself, before letting others do it.
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
Later, you’ll see how this UVP evolved significantly after just a few customer interviews.
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
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“eye-catching résumé that stands out.”
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
Israel and
(problem statement
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
Israel and