Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
What will it cost you to interview 30 to 50 customers? What will it cost you to build and launch your MVP? What will your ongoing burn rate look like in terms of both fixed and variable costs?
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
testing a vision by measuring how customers behave.
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
systematic process for rigorously stress-testing a Plan A.
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
Document your Plan A. Identify the riskiest parts of your plan. Systematically test your plan.
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
Have I built something people want?
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
The Four Steps to the Epiphany, in
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
That’s exactly what Customer Development and Lean Startup were attempting to address. I was sold.
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
Ease of reach (Channels)
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
Life’s too short to build something nobody wants.