Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
Product risk Getting the product right Customer risk Building a path to customers Market risk Building a viable business
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
Market size (Customer Segments)
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
You stand to learn the most when the probability of the expected outcome is 50%;
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
customer is someone who pays for your product. A user does not.
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
Pick a customer segment that allows you to maximize on your margins.
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
Although there is a lot of science around pricing, pricing is more art than science. For a great primer, I highly recommend getting a copy of Neil Davidson’s free ebook on software pricing, Don’t Just Roll the Dice.
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
11] It is imperative that you share your
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
prioritizing risks and brainstorming alternative models with people other than customers — e.g., advisors.