Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
Will they pay for it? If not, who will? (viable)
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
Product risk Getting the product right Customer risk Building a path to customers Market risk Building a viable business
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
other user roles that will interact with this customer.
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
Sketch a canvas in one sitting.
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
prototypical customer, a potential investor, or another entrepreneur with specific expertise, domain knowledge,
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
Be different, but make sure your difference matters.
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
Business Model Generation (Wiley).[4]
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
uphold a strong vision with facts, not faith.
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
Running Lean is a systematic process for iterating from Plan A to a plan that works, before running out of resources.
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
The goal is to have one or more of your top three problems as must-haves for them.