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Running a Membership Program: Four Years In
In Phase 1 and 2, Medium was extremely small, niche, and invite-only—primarily focusing on attracting high-level journalistic talent. Around 2014 was when the site started to open up and attract more “everyday” writers. And by 2015, the company had raised $57 million in Series B, followed by another $50 million in Series C a year after. The “window
... See moreNicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Membership programs thrive on “conversion events.”
Craig Mod • Running a Successful Membership / Subscription Program
