Rory Sutherland: The Wiki Man

‘asking the real why’.

Understanding what is going on subconsciously is vital here

Our very perception of the world is affected by context, which is why the rational attempt to contrive universal, context-free laws for human behaviour may be largely doomed.*

Business, creativity and the arts are full of successful non-sense. In fact the single greatest strength of free markets is their ability to generate innovative things whose popularity makes no sense.