Rory Sutherland on Why Marketing Is the Answer to Economic Growth
In trying to encourage rational behaviour, don’t confine yourself to rational arguments.
Rory Sutherland • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Good read from @FinnMurphy12 on understanding which game you are playing in venture capital.
It's worth emphasizing, with so much focus on attention, that there are (basically) two paths:
1) There are startups that are great at capturing our attention; hot technology, charismatic founders,... See more
Modern consumerism is the best-funded social science experiment in the world, the Galapagos Islands of human weirdness. More important still, an ad agency is one of the few remaining safe spaces for weird or eccentric people in the worlds of business and government. In ad agencies, mercifully, maverick opinion is still broadly encouraged or at
... See moreRory Sutherland • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
CFO: we’ve got to hit profitability, so we have to cut all brand spend
CMO: that’s the opposite of what we should be doing
CFO: I don’t get it
CMO: cutting brand spend will boost blended ROAS, giving a false sense of certainty. we might see a short-term profit... See more
Preston Rutherfordx.com