Rory Sutherland on LinkedIn: #creativity #behaviouralscience #traintravel #positioning | 155 comments
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Rory Sutherland on LinkedIn: #creativity #behaviouralscience #traintravel #positioning | 155 comments
Multi-person pricing means setting a price for groups of people. The total price will vary by the number of people. Travel agents make offers which allow partners or children to travel at reduced prices or for free. Airlines sometimes will let a second guest or a partner fly at half-price or free. Some restaurants will charge half-price for a dish
... See moreHermann Simon • Confessions of the Pricing Man: How Price Affects Everything
Nowadays the practice of slashing last-minute fares has become virtually extinct. Not only that, it has been replaced by its polar opposite: jacking up last-minute fares. What happened? Airlines took a close look at who was buying fares in the last week or two before a flight. Turns out it wasn’t the typical leisure travelers. Sure, a handful of tw
... See moreScott Keyes • Take More Vacations: How to Search Better, Book Cheaper, and Travel the World
One of the surprising and counter-cultural truths about modern-day marketing, which I suspect drives many efficiency-minded people practically insane, is that physical direct mail continues to work really, really well.It makes no sense purely from an efficiency standpoint because it's a very expensive way of reaching a single person. But from an ef... See more
Rory Sutherland on LinkedIn: #advertising #creativity #behaviouralccience | 348 comments
If you read Influence by Robert Cialdini, what you realize is that many things are successfully sold by opposites. Everybody has one of these, so it must be good. Or: not many people have one of these, so it must be good. You can achieve the same emotional effect with opposite messages. There are two great ways to check into a hotel. One of them is... See more
Adam Grant • Are We Too Impatient to Be Intelligent?
I propose this general principle: If you skip the top-tier or ‘must-do’ attraction, you will usually have a much better time at a fraction of the price.