Rory Sutherland on LinkedIn: #advertising #creativity #behaviouralccience | 348 comments

Rory Sutherland on LinkedIn: #advertising #creativity #behaviouralccience | 348 comments

Rory Sutherland linkedin.com

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Complementary talent is far more valuable than conformist talent.

Rory Sutherland • Alchemy: The Surprising Power of Ideas That Don't Make Sense