Rory Sutherland on Jaguar: Madness or Marketing Genius?
Imagine you are a company whose product is not selling well. Which of the following proposals would be easier to make in a board meeting called to resolve the problem? a) ‘We should reduce the price’ or b) ‘We should feature more ducks in our advertising’. The first, of course – and yet the second could, in fact, be much more profitable.
Rory Sutherland • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Ever wondered if being different really makes a difference? It worked for me in '91, rocking a pink-and-purple tie at the Rhodes Scholarship interview. 🎨✨ Against all odds, my strategy of standing out paid off. Today, it’s about embracing your unique edge, just like my friend @drjasonfox does brilliantly. So, what's your 'different'? Think about... See more
instagram.com