Rory Sutherland on Jaguar: Madness or Marketing Genius?
101 design rules
Musings, ramblings, and principles that I’ve shared with my team and randomly on Twitter. Reminding yourself of the principles that ground you is simply a good practice. Here are mine.
Design is hope made visible.
You can live your life as the result of history and what came before, or you can live your life as the
The question isn’t how should car companies talk to the father who bought the car. The question isn’t even how they court the highly influential opinion of his friend, the car guy. The concept of buyer and influencers isn’t a new one. The question
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
Each of us assigns different values to different things and our behaviors follow accordingly. This is one of the major reasons why it is nearly impossible to “convince” someone of the value of your products or ideas based on rational arguments and tangible benefits. It’s the ol’ Ferrari and Honda Odyssey debate again. Designer jean companies (or my
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