Rory Sutherland on Jaguar: Madness or Marketing Genius?
My observations about media since 2015:
- If you’re B2C, you’re in the hits business. If you’re in B2B, you’re in the insights business.
- Advertising is a bad business model unless you’re a platform. But it’s a necessary business model to prevent information inequality.... See more
Alex Liebermanx.com
Glorifying craftsmanship over consumption, using Steve Jobs and Nike as examples of authentic, founder-led marketing.
TRANSCRIPT
But so when I see people like that where it's just, like, you're glorifying the wrong thing. Where, like, if you think about, there's this great talk that Steve Jobs gave when he came back to Apple. And he's talking about Apple spends all this money on marketing. You would never know it. It sucks. All your marketing sucks. And he's like, who
... See moreThe question isn’t how should car companies talk to the father who bought the car. The question isn’t even how they court the highly influential opinion of his friend, the car guy. The concept of buyer and influencers isn’t a new one. The question