Rory Sutherland
Rory Sutherland on why group decision making is often worse than personal judgement https://t.co/Gj6CRLLF40
This is a book written in defence of things that don’t quite make sense, but it is also a book that – conversely – attacks our fetishisation of things that do.
Rory Sutherland • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley.