Very often, we’re not consciously aware of why we want what we want. Conducting a “root cause analysis” is a useful way to discover the motivations behind our desires. The Five-Fold Why is a technique to help you discover what you actually want. Instead of taking your desires at face value, examining the root cause of what you want can help you def

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While I was trying to understand why some marketing worked and some didn’t, I had tripped over something vastly more profound. I discovered why people do what they do. It was then that I realized what was the real cause of my stress. The problem wasn’t that I didn’t know what to do or how to do it, the problem was I had forgotten WHY. I had gone th

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