Roadmap: B2B Marketplaces

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Friction of Supplier Sign-Up. Supplier aggregation is the easy part. Aggregating demand early in a company's growth is much more difficult and crucial than supplier aggregation.

Size of the Market Opportunity. The new online marketplace may not be able to cover large portions of certain industries. Some markets are not good candidates. Wit

Bill Gurley • All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces - Above the Crowd

The Amazon 3rd Party Seller Ecosystem Might be the Most Important Thing Since the iOS App Store

Ali Hamed crossstack.substack.com

All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces - Above the Crowd

Bill Gurley abovethecrowd.com

More on B2B marketplaces: B2B marketplaces 1.0 didn't really work. Most B2B spend remains offline. Why? - horizontal, didn't address vertical specific workflows. - lacked integrated payments & lending - digitized existing relationships vs facilitating new ones Thread 👇

Erik Torenberg twitter.com

With global distribution platforms, converging consumer tastes, more efficient business models, and emerging technologies breaking down many of the geographic barriers to building passionate communities, companies are being built and scaled around the world to capture value from this dynamic market.

Bill Gurley • All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces - Above the Crowd

The Amazon 3rd Party Seller Ecosystem Might be the Most Important Thing Since the iOS App Store

All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces - Above the Crowd

Brett Bivens • Backing Bien-Être