Roadmap: B2B Marketplaces

- GTM efficiency: How efficiently can the marketplace grow? How much does the marketplace spend to acquire and onboard a new buyer or seller?

- They focus on “day 1” value.

- They instill trust.

...we evaluate early B2B marketplaces on three dimensions:

- They are expensive and hard-to-use

2.0 marketplaces possess the following qualities:

- Software development is getting easier, cheaper, and faster in general.

- Millennials are taking the reins in legacy industries and hate clunky, offline workflows.

- They lack integrated payments and lending

- They are (mostly) horizontal