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Roadmap: B2B Marketplaces
- They keep intermediaries reasonably happy.
Bessemer Venture Partners • Roadmap: B2B Marketplaces
2.0 marketplaces possess the following qualities:
Bessemer Venture Partners • Roadmap: B2B Marketplaces
- They instill trust.
Bessemer Venture Partners • Roadmap: B2B Marketplaces
- They are expensive and hard-to-use
Bessemer Venture Partners • Roadmap: B2B Marketplaces
- They focus on “day 1” value.
Bessemer Venture Partners • Roadmap: B2B Marketplaces
- They’re often vertical-specific.
Bessemer Venture Partners • Roadmap: B2B Marketplaces
...we evaluate early B2B marketplaces on three dimensions:
Bessemer Venture Partners • Roadmap: B2B Marketplaces
- They lack integrated payments and lending
Bessemer Venture Partners • Roadmap: B2B Marketplaces
- Millennials are taking the reins in legacy industries and hate clunky, offline workflows.