Risks of Gen AI – Deepfakes to disinformation: esafety and authenticity
The danger of using AI inconsistently for and only using it "once in a while" for content can cause brand inconsistency.
This stems from lack of skill when using AI.
If AI is to be incorporated in a content strategy it needs to be done skillfully and used consistently to avoid these types of brand inconsistencies.
Bans on Deepfakes Take Us Only So Far—here’s What We Really Need
Melissa Heikkilätechnologyreview.com
This paper shows that there are no reliable ways of watermarking AI generated text in order to distinguish it from human text.
Which means that future large language models will have to contend with the possibility of model collapse due to training on AI content. https://t.co/CAiYpK8c4Y
There's a swirl of optimism around how these models will save us from a suite of boring busywork: writing formal emails, internal memos, technical documentation, marketing copy, product announcement, advertisements, cover letters, and even negotiating with medical
insurance companies.But we'll also need to reckon with the trade-offs of making
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