As the broader finance function continues to take on a more diverse and strategic role within organizations, the appetite to invest in software that tangibly improves process efficiency, data-driven decision-making capabilities and overall financial performance management will only continue to grow.
While selling into the finance department has historically been a daunting task due to large incumbents in the category, we believe the next-generation of finance software has arrived. There’s a huge opportunity ahead for vendors who identify critical components of the finance workflow that have been grossly underserved by technology.
As finance has started to take on more responsibility and influence within organizations, the technology enabling CFOs and finance teams has lagged. Most finance workflows, such as annual planning, quarterly actuals reporting and reconciliations, tend to be managed within disconnected spreadsheets with no automation or collaboration capabilities.