Rise of the 10X Class

In The Economics of Superstars, Sherwin Rosen calls these “joint consumption technologies” — tools that enable a single seller to reach an unlimited number of customers at a very low (marginal) cost. These technologies introduced new benefits for consumers and new economies of scale for performers. The price of entertainment dropped since it was no... See more

In 2020, things are very different. Charli D’Amelio, a TikTok star that 99% of you have likely never heard of, makes $48,000 per post. By uploading one short video every day, the 16-year-old D’Amelio can earn 20 times more than the world’s most successful singer earned in 1801. Charli is scalable in a way that was possible only for a tiny group of ... See more