The switch from “ownership that you purchase” to “access that you subscribe to” overturns many conventions. Ownership is casual, fickle. If something better comes along, grab it. A subscription, on the other hand, gushes a never-ending stream of updates, issues, and versions that force a constant interaction between the producer and the consumer. I

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Jarrod Dicker of the Washington Post had a great insight about the rise of “expensable media” (think Stratechery, The Information, 2PM) and its positive impact on the creator ecosystem. This same effect could fuel a massive expansion in the consumer subscription software market that is compounded by a shift away from the office and its bundled amen... See more