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Rise of Subscriptions and the Fall of Advertising
Advertising has always been a “tax” on our attention.
Bob Gilbreath • Rise of Subscriptions and the Fall of Advertising
We are getting closer to a consumer-controlled world, and every company that spends money on advertising will be forced to find a new way to do business.
Bob Gilbreath • Rise of Subscriptions and the Fall of Advertising
A funny thing happens once you completely focus your business around making paying customers happy: Your product gets better.
Bob Gilbreath • Rise of Subscriptions and the Fall of Advertising
“Advertising is a tax on the poor” — Scott Galloway