K E Y I N S I G H T : It’s not that you can choose the important things over things that are not important. The “Ruthless” part comes in when you prioritize the vitally important “Can’t Fails” over other really important things.

4. Ratify your Ruthless Priorities with your boss.

Communicate 21 times

Be unfailingly consistent. Only when you are mind-numbingly bored with talking about your Ruthless Priorities will your organization really know you are serious and feel confident about acting on them.

K E Y I N S I G H T : Your job is not just to do what is asked of you. Your job is to deliver the result and to achieve the desired outcome, not to do all tasks as requested. You need to understand that. You need to take charge of what you are willing to work on. You need to re-negotiate. Otherwise you will fall into the trap of trying to do everyt

It’s not too early to begin or too late to start

You have more control than you think

8. Create a new social norm.

In order to advance your career, you must add more value to your company.