Rip Curl Caught in a Vortex of Fake Profiles

become clear that all manners of dishonest, harassing, or otherwise negative content can perform quite well. Suggesting influencers “figure out what’s resonating” in a time when mis- and disinformation is flourishing seems inappropriate at best, and reckless at worst. This exchange illustrates what influencers have long understood—that they are ult

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After the wave of social-media “cancellations” that began in the 2010s, it’s unsurprising that an alternate media universe would emerge to provide safe harbor for actual, alleged or purported transgressors — of social mores or politics or misbehavior — who would have been derided but maybe not disqualified in earlier generations.

Digital marketing and disinformation

Digital marketing is a commercial practice by which firms create value over the internet. It includes search optimisation, content marketing, influencers, pay-per-click adverts, affiliate programs, and ordinary advertising. Brands hire digital marketing agencies and firms known as ad tech, which operate the soft... See more

Democratic governance of digital platforms

Most brands do not want to be associated with hate speech and bot farms, but they are. It is easy to look the other way in such a technically complicated market, but marketers have a responsibility. Brands become complicit by remaining silent.

Policymakers and activists are pushing to reform digital platfor... See more