Three days after the backlash erupted, Cracker Barrel hired a Washington, D.C.-based company to better understand the online conversation. The consultants found that 32% to 37% of the online activity criticizing Cracker Barrel in the days after its logo announcement was fueled by fake accounts, with at least two groups of bots driving much of the... See more

The 101 accounts documented in this article had amassed a cumulative 5.5 million followers.

They’re the latest example of TikTok’s struggle to contain hoax accounts. In March, I reported that fake Telemundo accounts were falsely claiming that green card holders were banned from leaving the United States. In August, I found 88 TikTok accounts using... See more