social media is a tool that cannot be ignored as a viable means of extending the Great Commission and helping others heal with the message of Jesus.

the fastest-growing segment of Facebook users isn’t young computer geeks spending their time in coffee shops but fifty-five- to sixty-four-year-old women2—grandmas who want to connect and see pictures of their grandkids.

technology is a gift from God for ministry. It’s up to each of us to determine if and how we’ll use it.

The world is lost, and its only hope is the gospel. Therefore what it needs is the missionary voice of the church going to every people group on the planet with the story of Jesus. The silence that resulted from sin’s curse is one of the church’s chief enemies. Satan has little to do with keeping the world blinded to the gospel if we aren’t sharing

We stay fast, fluid, and flexible. There are no sacred cows. We embrace the pain of change for the win of seeing more people meeting Jesus.

There’s a reason people don’t respond when we assume a different personality in the pulpit, pronounce God’s name with three syllables in that “preacher voice,” and dress to impress instead of being ourselves. The church that hides in its cathedral under a cloak of churchy-ness will fail to reach the current generation. We need to be rewired for

Furthermore, I’m a big advocate of the idea that everything churches do is communication. From the striping of the parking lot to the quality of the toilet paper in the bathroom, the little characteristics of your property’s personality communicate a message about how much you wish to take care of your guests. The layout of your bulletin and the

The beautiful side of social media is that it demands we get personable—that we be accessible. Avoid the celebrity mentality by joining in a two-way conversation rather than simply broadcasting into the air. This is a must if we’re going to communicate to real people about real issues.

the church was once a community of early adopters, jumping on the bandwagon to use technologies such as radio and television for good effect, but it has since camped out in skepticism about the waves of technological advances in the present social age.