Saved by Timour Kosters and
Revisiting Lifetime Value and Customer Acquisition
1/ "The investors bankrolling these companies are discovering one thing in common — that most of their money is going to expensive and ever-rising customer acquisition costs (CAC) via Google, Facebook, and Instagram....'CAC is the new rent.'" https://t.co/p1KmqY0YzT
Tren Griffinx.com
To calculate your market’s Allowable Acquisition Cost, start with your average customer’s Lifetime Value, then subtract your Value Stream costs— what it takes to create and deliver the value promised to that customer over your entire relationship with them. Then subtract your Overhead (discussed later) divided by your total customer base, which rep
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