Revisiting Lifetime Value and Customer Acquisition

CAC: Customer Acquisition Chaos - by Rex Woodbury

Rex Woodburydigitalnative.substack.com
Thumbnail of CAC: Customer Acquisition Chaos - by Rex Woodbury

Your CAC doesn’t matter: Brands of the next decade will win with loyalty, not acquisition

Jason Bornsteinforerunnerventures.com
Thumbnail of Your CAC doesn’t matter: Brands of the next decade will win with loyalty, not acquisition

How Startups Die From Their Addiction to Paid Marketing at Andrewchen

Andrew Chenandrewchen.com
Thumbnail of How Startups Die From Their Addiction to Paid Marketing at Andrewchen