Redefining luxury: A review essay
This document explores the conceptual and moral issues surrounding the definition of luxury, examines the rise of "new luxury," and discusses the demand for luxury goods in Asia.
core.ac.ukSaved by James Stevens
Redefining luxury: A review essay
This document explores the conceptual and moral issues surrounding the definition of luxury, examines the rise of "new luxury," and discusses the demand for luxury goods in Asia.
core.ac.ukSaved by James Stevens
generating “masstige,” prestige for the masses, by giving aspirants some facet of what they want in a way that fits within spending constraints, creating new markets by developing products that lower the barriers to entry.